Collaboration Details

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Title of Collaborative Activity:

Scientific Review and Promotion of CDC's Tip From Former Smokers Video--Marlene's Ad

Description of Collaborative Activity:

Drs. Frederick Ferris and Emily Chew provided a scientific review of the CDC's ad which featured a woman with age-related macular degeneration who got it because she smoked. The National Eye Health Education Program assisted with promotion of the final video.

Type of Collaborative Activity:

Public Education Campaign

Year the Collaborative Activity Originated:


NIH Participating Institutes/Centers/Office of the Director:


HHS Agency Collaborators on this Activity: